APPLICATION OF PROMOTION TOOLS IN HOSPITALITY AND TOURISM INDUSTRY AND ITS ROLE IN DEVELOPING THE JAMMU AND KASHMIR AS A TOURIST DESTINATION

Authors

  • Zoltán BUJDOSÓ Károly Róbert University College
  • Parikshat Shing MANHAS University of Jammu
  • RAMJIT - University of Jammu
  • Lóránt DÁVID Eszterházy Károly University College
  • Alexandru NEDELEA Stefan cel Mare University of Suceava

DOI:

https://doi.org/10.4316/rdt.18.277

Keywords:

Promotion Tools, Tourism Industry, Hospitality Industry, Tourism products and Services, Brand Image, Jammu and Kashmir

Abstract

The proposed study will mainly attempt to study the promotional tools undertaken by different hotels and tour operators, and evaluate how they have been able to develop tourism and hospitality industry in the state. A survey questionnaire was used to collect primary data. Our study revealed that the main reason of not succeeding and overcoming the problem of rebuilding the state as a tourists destination after the period of militancy and others problems mainly lies within the negligence of tourism authorities not following appropriate marketing activities ; inappropriate measures and wrong allocation of promotional funds also contribute to the problem.

Author Biographies

Zoltán BUJDOSÓ, Károly Róbert University College

Institution for Tourism, Regional Development and Foreign Language

Parikshat Shing MANHAS, University of Jammu

The Business School & School of Hospitality and Tourism Management

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Published

31-12-2014

Issue

Vol. 0 No. 18 (2014)

Section

Articles

License

Revista de Turism: Studii si Cercetari in Turism (RDT) is an open access scholarly journal that allows free access to its content (articles, issues). RDT is available online to the readers without financial, legal, or technical barriers (no publication charges), based on the theory to keep an article's content intact. Authors can use Creative Commons licenses to specify usage rights of articles. Copyright of articles belong to authors.

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This work is licensed under a Creative Commons Attribution License 4.0.