INVESTIGATION OF VISITOR MOTIVATION OF THE EXIT MUSIC FESTIVAL (THE REPUBLIC OF SERBIA)

Authors

  • Ivana BLEŠIĆ University of Novi Sad, Faculty of Sciences
  • Tatjana PIVAC University of Novi Sad, Faculty of Sciences
  • Igor STAMENKOVIĆ University of Novi Sad, Faculty of Sciences
  • Snezana BESERMENJI University of Novi Sad, Faculty of Sciences
  • Sasa MARKOVIĆ University of Novi Sad

DOI:

https://doi.org/10.4316/rdt.18.145

Keywords:

visitor motivation, music festivals, EXIT 2011

Abstract

The decision to visit a festival or an event is a directed activity initiated by a wish to fulfil certain cultural need. Although motives only represent one of the variables describing visitor behaviour (besides learning, cultural conditioning and social influences), they form a crucial point that initiates decision making. The purpose of this study was to develop a measurement instrument that can be used to measure the most significant festival motivators for visitors’ travels to music festivals. The paper delivers the results of a questionnaire research conducted during the 11th EXIT festival (Petrovaradin Fortress, Novi Sad, The Republic of Serbia) in July 2011. The results were based on 566 questionnaires. The factor analysis generated three items: socialization; exploration of the festival programme and atmosphere; and perception of the festival and learning.

Author Biographies

Ivana BLEŠIĆ, University of Novi Sad, Faculty of Sciences

Department of Geography, Tourism and Hotel Management, Novi Sad

Tatjana PIVAC, University of Novi Sad, Faculty of Sciences

Department of Geography, Tourism and Hotel Management

Igor STAMENKOVIĆ, University of Novi Sad, Faculty of Sciences

Department of Geography, Tourism and Hotel Management,Novi Sad

Snezana BESERMENJI, University of Novi Sad, Faculty of Sciences

Department of Geography, Tourism and Hotel Management, Novi Sad

Sasa MARKOVIĆ, University of Novi Sad

Faculty of Education in Sombor

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Published

31-12-2014

Issue

Vol. 0 No. 18 (2014)

Section

Articles

License

Revista de Turism: Studii si Cercetari in Turism (RDT) is an open access scholarly journal that allows free access to its content (articles, issues). RDT is available online to the readers without financial, legal, or technical barriers (no publication charges), based on the theory to keep an article's content intact. Authors can use Creative Commons licenses to specify usage rights of articles. Copyright of articles belong to authors.

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