COMPARATIVE ANALYSIS BETWEEN CENTRALIZED AND STATE-WISE TOURISM CAMPAIGNS IN INDIA

Authors

  • Nripendra SINGH
  • Sunaina AHUJA
  • Alexandru NEDELEA

DOI:

https://doi.org/10.4316/rdt.13.7

Abstract

The purpose is to distinguish the initiatives taken by the state authorities and Central authorities to promote tourism in India. Gaps in the centralized promotional campaign, "Incredible India" are identified in this study. The methodology includes collection of secondary data and discursive analysis. Information relevance, Promotion strategy, and Key events and places were used for the comparative analysis for the purposes of the research paper. Above mentioned three factors need to be added to the centralized campaign, to give a holistic picture of India. The paper is unique as it is the first time that identification of gaps in the centralized campaign is done.

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Published

04-07-2012

Issue

Vol. 0 No. 13 (2012)

Section

Articles

License

Revista de Turism: Studii si Cercetari in Turism (RDT) is an open access scholarly journal that allows free access to its content (articles, issues). RDT is available online to the readers without financial, legal, or technical barriers (no publication charges), based on the theory to keep an article's content intact. Authors can use Creative Commons licenses to specify usage rights of articles. Copyright of articles belong to authors.

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This work is licensed under a Creative Commons Attribution License 4.0.