ANALYSIS OF TOURISM MOTIVATION TOWARD MARKET SEGMENTATION AND STRATEGIC MANAGEMENT OF BUCOVINA DESTINATION

Authors

  • Carmen Emilia CHAŞOVSCHI Faculty of Economics and Public Adminsitration, "Ştefan cel Mare" University, Suceava, Romania
  • Gerd HESSELMANN Director Foreign Relations - Unister Travel Group, Hesselmann&Associates, Berlin, Germany
  • Otilia-Maria BORDEIANU Faculty of Economics and Public Adminsitration, "Ştefan cel Mare" University, Suceava, Romania
  • Elena BUHAC Faculty of Economics and Public Adminsitration, "Ştefan cel Mare" University, Suceava, Romania

DOI:

https://doi.org/10.4316/rdt.11.72

Keywords:

Market segmentation, Tourism motivation, Strategic management, Tourism destination, Destination management

Abstract

Bucovina is an important destination within Romania, in the North-East of the country. Since years, the core motivation for travelling to Bucovina was culture and nature.In the last period of time was a pressure for a continue development of tourism within the region. The government and tourism stakeholders are making a major commitment to developing the sector. Despite the good intentions, due a misunderstanding of tourism complexity, are invested efforts in developing tourism offers that are not necessary addressing to a tourism need. For this purpose, a reconfirmation of motivation of tourists coming to Bucovina was needed.

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Published

19-06-2011

Issue

Vol. 0 No. 11 (2011)

Section

Articles

License

Revista de Turism: Studii si Cercetari in Turism (RDT) is an open access scholarly journal that allows free access to its content (articles, issues). RDT is available online to the readers without financial, legal, or technical barriers (no publication charges), based on the theory to keep an article's content intact. Authors can use Creative Commons licenses to specify usage rights of articles. Copyright of articles belong to authors.

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This work is licensed under a Creative Commons Attribution License 4.0.