THE MAIN DIRECTIONS OF REGIONAL MARKETING IN A CONTEXT OF TOURISM DEVELOPMENT

Authors

  • Olexander KYFYAK Chernivtsi National University
  • Alexandru NEDELEA "Ştefan cel Mare" University of Suceava

DOI:

https://doi.org/10.4316/rdt.8.98

Keywords:

regional marketing, tourism, region, competitiveness, recreational services, strategy, regional tourist product

Abstract

In this article it is advanced the necessity for regional marketing as tool of strengthening the competitiveness of tourist services' sphere. It is also investigated its essence and specificity in modern conditions. On the basis of certain tendencies and the carried out marketing researches recommendations about formation of effective strategy for regional marketing in а context of necessity for tourism development are offered.

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Published

20-12-2009

Issue

Vol. 0 No. 8 (2009)

Section

Articles

License

Revista de Turism: Studii si Cercetari in Turism (RDT) is an open access scholarly journal that allows free access to its content (articles, issues). RDT is available online to the readers without financial, legal, or technical barriers (no publication charges), based on the theory to keep an article's content intact. Authors can use Creative Commons licenses to specify usage rights of articles. Copyright of articles belong to authors.

Licenţa Creative Commons
This work is licensed under a Creative Commons Attribution License 4.0.