CUSTOMER CARE - A TOTALLY IGNORED MANAGEMENT TOOL ON THE ROMANIAN SERVICES MARKET

Authors

  • Roxana SÂRBU Academy of Economic Studies, Bucharest, Romania
  • Anca Gabriela ILIE Academy of Economic Studies, Bucharest, Romania
  • Constanţa PÂSLARU Academy of Economic Studies, Bucharest, Romania
  • Dan DUMITRIU Academy of Economic Studies, Bucharest, Romania

DOI:

https://doi.org/10.4316/rdt.7.121

Keywords:

quality, customer satisfaction, customer care, profit

Abstract

Quality and customer satisfaction are important subjects receiving increasing attention worldwide. An organization's ability to remain in business depends entirely on its ability to win and retain customers. The nature and number of competitors and their ability to offer similar products/services at similar prices has led to increasing emphasis being placed on customer care. Customer care is about people pleasing people and it involves specific actions that keep customers satisfied and coming back for more.

Downloads

Published

30-06-2009

Issue

Vol. 0 No. 7 (2009)

Section

Articles

License

Revista de Turism: Studii si Cercetari in Turism (RDT) is an open access scholarly journal that allows free access to its content (articles, issues). RDT is available online to the readers without financial, legal, or technical barriers (no publication charges), based on the theory to keep an article's content intact. Authors can use Creative Commons licenses to specify usage rights of articles. Copyright of articles belong to authors.

Licenţa Creative Commons
This work is licensed under a Creative Commons Attribution License 4.0.