Factors Behind Destination Loyalty - A Study on Tourism Destination

Authors

  • Alexandru Mircea NEDELEA "Stefan cel Mare" University of Suceava
  • MD. Borak Ali University of Rajshahi
  • Mohammed ALAMGIR University of Chittagong

DOI:

https://doi.org/10.4316/rdt.23.349

Keywords:

Tourist, Satisfaction, Destination, Repeat visit, and Bandarban

Abstract

Tourism provides significant socioeconomic opportunities for the people in any country. This study examines the factors associated with tourist satisfaction in Bangladesh. It includes a total of 202 randomly selected tourists in Bandarban, a common tourist spot in Bangladesh. From the results of bi-variate analysis of the data, it appears that tourist satisfaction in general may depend on transportation, accommodation, level of expenditure, foods and security in the area.  However, multivariate analysis reveals that transport and accommodation facilities are significantly associated with tourist satisfaction. This suggest that the improvement of transport and accommodation facilities are imperative for the sustainable development of tourism industry in Bangladesh.

Author Biography

Alexandru Mircea NEDELEA, "Stefan cel Mare" University of Suceava

Alexandru NEDELEA, Ph.D., is an Associate Professor of Marketing at the University Stefan cel Mare of Suceava, Romania. He has written extensively for a wide range of academic and professional audience: Small and Medium Enterprises in Contemporary Society (KMV, Germany), International Tourism: World Geography and Developmental Perspectives (Abhijeet Publications, New Delhi, India), Tourism Marketing (Derc Publishing House, Tewksbury, USA), Knowledge Management Practices, Comparative Tourism Marketing Case Studies (Abhijeet Publications, New Delhi, India). He is editor-in-chief of the journals Ecoforum and Revista de turism 9Journal of Tourism: Studies and Research in Tourism) and member of the editorial board of the journals Amfiteatru Economic (indexed in Thomson Reuters - ISI Web of Knowledge), International Journal of Leisure and Tourism Marketing, Journal of Tourism: An International Research Journal, Tourism Today, World Journal of Ecotourism, Tourism Issues, European Journal of Tourism Research, Environmental Economics. He has been accorded membership in scientific associations like International Association of Scientific Experts in Tourism, International Association on Public and Non Profit Marketing, Romanian Marketing Association, International Network for Research in Consumer Behaviour Studies, Regional Science Association International, World Research Club (WRC), American Society for Public Administration, European Association of Research on Services (RESER), Marketing and Tourism Research Interest Committees - EuroMed Research Business Institute (EMRBI), Centre International de Recherche et d`Etudes Touristiques (CIRET). He is coordinator of Asian Studies Club Romania-China (www.romania-china.ro), Voyage Club (www.clubvoiaj.ro), Bucovina Tourism Marketing Center (www.tourisminbucovina.ro), Volunteer Order (www.ordinulvoluntarilor.ro) and Marketing Club (www.marketingclub.ro) Contact: E-mail: alnedelea(at)yahoo.com Stefan cel Mare University of Suceava, Romania Faculty of Economic Sciences and Public Administration Economy, Business Administration and Tourism Department 720229, Suceava, 13, Universitatii Street Phone: + 40 230 522978 int.297

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Published

30-06-2017

Issue

Vol. 0 No. 23 (2017)

Section

Articles

License

Revista de Turism: Studii si Cercetari in Turism (RDT) is an open access scholarly journal that allows free access to its content (articles, issues). RDT is available online to the readers without financial, legal, or technical barriers (no publication charges), based on the theory to keep an article's content intact. Authors can use Creative Commons licenses to specify usage rights of articles. Copyright of articles belong to authors.

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This work is licensed under a Creative Commons Attribution License 4.0.