THE ROLE OF (ACTION) MOVIES, VIDEO CLIPS AND CELEBRITIES IN TOURISM MARKETING, OR PRESENTING JAMES BOND, GEORGE EZRA AND PRINCE CHARLES AS AMBASSADORS OF TOURISM

Authors

  • Erika KULCSÁR Babeş-Bolyai University of Cluj-Napoca
  • Andrea ANTAL Babeş-Bolyai University of Cluj-Napoca
  • Hanna BENŐ Babeş-Bolyai University of Cluj-Napoca
  • Bíborka KERESZTES Babeş-Bolyai University of Cluj-Napoca

DOI:

https://doi.org/10.4316/rdt.24.378

Keywords:

(action) movies, celebrities, marketing communications, tourism, video clips

Abstract

There are multiple opinions regarding the right use of marketing communications. It is debatable whether there is a need to spend money on marketing communications or it is more profitable to invest in the other elements of the marketing mix. It is true that word of mouth has become very important in tourism as well. It is also important to explore to what extent the uniqueness and (natural or man-made) attractions of a tourist destination improves its promotion, reaching the point where the active involvement of the tourist destination can be avoided. The objectives of the present study: (1) to explore the tourism offer of the James Bond action movies, (2) to explore the relationship between tourism and George Ezra songs, (3) to explore the role of a celebrity in the development of tourism of a small settlement or community.

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Published

30-12-2017

Issue

Vol. 0 No. 24 (2017)

Section

Articles

License

Revista de Turism: Studii si Cercetari in Turism (RDT) is an open access scholarly journal that allows free access to its content (articles, issues). RDT is available online to the readers without financial, legal, or technical barriers (no publication charges), based on the theory to keep an article's content intact. Authors can use Creative Commons licenses to specify usage rights of articles. Copyright of articles belong to authors.

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This work is licensed under a Creative Commons Attribution License 4.0.