TOURISM DESTINATIONS DEVELOPMENT TRENDS THROUGH THE SOCIAL MEDIA CONTENT PERSPECTIVE

Abstract

The aim of this article is to underline the actual trends regarding tourism destinations, which are presented on social media channels by the most important international tourism organizations. Social media is nowadays one of the most popular way of communication due to the extremely large amount of users they have, the level of engagement they facilitate and, as well, due to lower costs they require in order to establish a proper marketing campaign. Moreover, being present and active on social networks can help an organization in reaching their audience and make it easy to spread information and to create awareness about new concepts and strategies concerning destination development. Furthermore, social networks help organizations to receive feedback and reactions on their themes and offer them a real framework for attracting attention about what they find most appealing.  Based on content analysis of the social media data, this article want to emphasize the hottest topics related with sustainability, tourism destinations development and destination governance, which are promoted by the international specialized organizations.